Press “1” To Speak To Someone, Anyone In Customer Service

With all the advancements in convenience based technology, we’ve lost touch both literally and figuratively with humans. From live chats to support@ emails to 800 numbers with recordings, why is it so hard to just get a person on the other end of the phone? Not all problems fit into a dropdown or can be easily explained over email. To take it a step further, add in a layer of new software anxiety and you have a full blown customer service crisis on your hands; at least that’s how it can feel from your customers perspective. Why would a brand ever want to put a customer in that position? Feeling frustrated, helpless, confused, and questioning why they chose you? The answer is, they shouldn’t. Customer service should always remain human, easily accessible and progress towards a “quick to fix” solution for your customer.