Creativity and science, two disciplines that rarely share the same room; but when they do, they inspire a data-informed, psychology-backed approach to branding that changes the game. At Build Smart Brands, we take the best of both to create brands worth experiencing.
As a creative science agency, we help business owners create, shape, and refine their brand using proven psychological frameworks, brand-building tools, and international talent to create engaging and highly magnetic brand experiences.
Our mission is to activate every part of your brand from the inside out.
THOUGHTS
MEET KELLI BINNINGS
New Orleans-based brand psychologist, photographer, speaker, and founder of Build Smart Brands, Kelli holds a Master’s in the Psychology of Art, Neuroaesthetics, and Creativity and brings 15+ years of cross-industry expertise to one obsession: uncovering why people fall in love with brands and creating worthy experiences that deepen that love.
Entrepreneur, Speaker, and Author of The Breakout Creative, Kelli is always working at the intersection of brand science, aesthetics, and the human experience.
MODEL
Build Smart Brands operates through an agency network model. This flexible, fully remote, and partnership-based model enables the highest level of collaboration and access to talent, matching the right people with the right projects when and where they’re needed most.
We are here to be your creative partner, your platform, and your support network, crafting every detail of the brand experience.
“You made the creative process so easy!! I feel like you got inside my head and shared my vision for both the logo and the packaging design. And I just love the brand story! Thank you so much for all your hard work, Kelli. I really appreciate you and truly couldn’t have done it without you!!”
Clara / Owner at ChokChok Skin
“Kelli is a passionate and innovative branding expert. She injects creativity into complex thoughts and quickly makes others feel understood. Her branding feels like truth discovered and delivered.”
Leonard / Pharmacist, Co-Founder nuBioAge
“There are few people who can produce at the level of excellence you do. Your skills as both a creative leader and a task-oriented producer are extremely rare and so greatly appreciated by everyone on our team.”
Dave / Chief Executive Officer at Quantum⁵
BRANDS AREN'T MADE, THEY'RE FELT.
Your audience's perception decides everything. How they feel about your brand determines the impact of your message.