Business + Brand
Consulting with goals in mind…
As a client-proclaimed Swiss army knife and relentless problem-solver, I partner with you to innovate, align and transform your brand into a meaningful experience for both you and your audience. As your champion of clarity, simplicity and focus for you and your team, my mission is to bridge the gap between your brand and your business by understanding your audience's core values and creating a brand experience they truly want.
Keep it simple. Keep it smart.
Simple allows for the highest memory recall among your audience. It confidently communicates your vision, your values and your “onlyness” so that you stay top of mind within your ideal audience.
Being clear on why, what and who you are.
Through a series of fun yet challenging exercises, we’ll explore and define the why, what and who you are. Both your audience and your team need to know why you exist, why they need you, who you are and why they should choose you.
Have a strategy and stick to it.
It’s easy to get swept away with changing trends and quick fix solutions, but consistency is what wins every time. Identifying KPIs, business objectives and implementing a brand + business strategy to drive them, is priceless in a world that’s constantly competing for your audience's attention.
How to partner with me …
01.
Discovery + Analysis
An internal and external audit of your brand
I’ll spend 30 days looking at your brand from all angles. I’ll analyze all your customer touchpoints, including website and social presence, all sales/marketing materials, and current messaging, then I’ll move to your team. I’ll meet with key players to get an understanding of the culture, leadership tactics and desires so I can see your brand values from the inside.
Depending on the size and capacity of your team, we can stop here and filter this discovery through your team for strategy and implementation.
02.
Strategy + Direction
A “how to” plan for brand improvement
We’ll discover several opportunities for brand growth and improvement during the discovery and analysis phase. That could be as big as a full rebrand or re-positioning, or as simple as some aesthetic changes, customer identity shifts, or some culture tweaks. Either way, we’ll create a strategy to get you where you want to be.
Depending on the size and capacity of your team, we can stop here and filter this strategy through your team for implementation.
03.
Ongoing Management
An ongoing creative resource for your team.
I offer 3, 6, or 12 month agreements to oversee and direct your brand strategy. I can work directly with your team or reference my network of creatives to bring your strategy to life from the inside out.
These agreements fluctuate based on the size of company and needs of the project.
Let’s find the best fit for you and your team.
