Under new ownership, Purity Organic wanted to create a fresh new look that placed organic unapologetically front and center. We wanted bright, bold and accessible to be at the forefront of the previously seen softer brand. As creative consultant on the project, I worked with the team to assess and pivot the brands current message and approach to organic. Our goal was simple, make organic everyday. With a “your body deserves better” focus, we set out to reposition Purity as a pioneer in the accessibility of an organic for all lifestyle.

Having been on the market for some 20 years, Purity Organic is slowly rolling out a new look and feel. Now with clearly identified markets and dialed in the messaging, the team is ready to reintroduce their collection of juices, superjuices, flavored sparkling waters and organic coconut water to their fans.