Stay Sojo – Rebrand + Messaging

The travel industry experienced significant changes over the last few years. From the way we interact with others, to how and where we work, to why we travel and crave experiences; to put it simply, we have become more flexible and independent in our standards of on-the-go living. Our expectations are higher, we hinge everything on our customer service experiences, and we want customization and personal touches that feel like home.

Mainsail and their family of brands have an established name within the luxury and corporate travel communities, but as remote work continues to expand outside of the traditional traveling executive, Mainsail’s direction needed to speak to new audiences. In order to meet their customers where they are, Mainsail Corporate Housing needed to reimagine their look and feel from the ground up. With a new name, a customer-first approach and a fresh look, Mainsail Corporate Housing, now Stay Sojo Furnished Living, is positioned to reach a wider, more modern, leisure-driven audience, while competing with other boutique luxury stay companies.

2022 CHPA Tower of Excellence Winner for the “Most Creative Marketing of the Year” Award.

“Sincerely the most exciting day to see our new brand come to life! Your passion and creativity is relentless and I am so grateful that we’ve had this opportunity to work together.”

— Sarah Everhart, Vice President at Stay Sojo

“Thank you for all your amazing energy and creativity that made the rebranding exercise such an awesome experience! We were so fortunate to have you on this rebranding road with us! Looking forward to continuing to work together!”

— Jana Collier, Managing Partner Stay Sojo

Project Roles

Brand Naming
Brand Identity Dev
Brand Messaging
Web Designer
Creative Director
Lead Copywriter
Creative Direction
Project Lead
Business Dev Consultant