As a global provider of commodity trading and risk management software and services, Ignite C/ETRM needed to have a modern, fluid and tech-savvy feel to match their years of experience and achievements in technology. While the oil, gas and energy trading space was a completely new frontier for me, I was able to collaborate with the Founder and CTO, Shawn Wegner, to pull out the essence of who they are, what they do and how they’re different. Having been through several iterations with numerous agencies prior, we were up against a challenge of deflated interests, past due timelines and fresh perspectives. However, in as little as 4 months, we were able to divide and conquer the new brand from logo to icon creation to website and presentation materials.